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WNY Orthodontics is committed to protecting your privacy and handling your data with transparency and care.
Clear information about what data we collect and why
All provider data is stored with industry-standard encryption
Data is only used to provide and improve our directory service
Google Analytics tracks usage patterns without personal identification
WNY Orthodontics ("we," "us," or "our") operates a directory service to help families in Western New York find orthodontic care. This Privacy Policy explains how we collect, use, disclose, and protect information when you use our website and services.
Automatically Collected: When you visit our site, we automatically collect certain information through Google Analytics, including:
If you are an orthodontist or practice staff member who signs up to manage your practice listing, we collect:
🔒 Security: All provider account data is stored using industry-standard encryption both in transit (TLS/SSL) and at rest.
Understanding how our service is used
We use Google Analytics to track and analyze website usage patterns. This helps us understand which features are most useful and how we can improve the service.
What Google Analytics Tracks:
Google Analytics does not collect personally identifiable information. IP addresses are anonymized before processing. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
We do not sell your personal information. We only share information in the following limited circumstances:
Practice information provided by orthodontists (name, address, phone, insurance accepted, services offered) is displayed publicly on our directory to help patients find care.
We work with trusted service providers who help us operate our website (hosting, analytics, email services). These providers are contractually required to protect your data and use it only for the services they provide to us.
We may disclose information if required by law, legal process, or governmental request, or to protect the rights, property, or safety of WNY Orthodontics, our users, or others.
Protecting your information
We implement industry-standard security measures to protect your information:
While we use reasonable efforts to protect your information, no method of transmission over the internet or electronic storage is 100% secure.
To exercise these rights, contact us at the information provided at the end of this policy.
We retain your information for as long as necessary to provide our services and comply with legal obligations:
Upon request, we will delete your data except where retention is required by law.
Our services are not directed to children under 13 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately so we can delete it.
Our website may contain links to orthodontic practice websites and other third-party sites. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of material changes by:
Your continued use of our services after changes become effective constitutes acceptance of the updated policy.
We take your privacy seriously. If you have questions, concerns, or requests regarding this Privacy Policy or how we handle your data, we're here to help.
Email Privacy Team
privacy@wnyorthodontics.comFor privacy-specific questions and data requests
General Inquiries
Contact Form →For general questions about our directory service
Response Time
Within 7 business days for privacy inquiries
Service Area
Western New York
When contacting us about privacy matters, please include: