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Please read these terms carefully before using WNY Orthodontists Directory.
We're an independent directory connecting patients with orthodontists
Clear information about your legal rights and our responsibilities
Straightforward terms with no hidden clauses or surprises
Last Updated: January 15, 2026
These Terms of Service ("Terms", "Agreement") constitute a legally binding agreement between you ("you", "your", "User") and WNY Orthodontists Directory ("Company", "we", "us", "our"), governing your access to and use of the website located at wnyorthodontists.com (the "Site"), including any related services, features, content, and applications offered by the Company (collectively, the "Services").
By accessing or using the Services, you acknowledge that you have read, understood, and agree to be bound by these Terms and our Privacy Policy, incorporated herein by reference. If you do not agree to these Terms, you must not access or use the Services.
You must be at least 18 years of age to use the Services. By using the Services, you represent and warrant that you meet this age requirement and have the legal capacity to enter into this Agreement. If you are using the Services on behalf of an organization, you represent and warrant that you have the authority to bind that organization to these Terms.
We reserve the right to modify these Terms at any time in our sole discretion. We will notify you of material changes by posting the updated Terms on the Site and updating the "Last Updated" date. Your continued use of the Services after such modifications constitutes your acceptance of the updated Terms. We encourage you to review these Terms periodically.
The Company operates an online directory connecting individuals seeking orthodontic care ("Patients" or "Visitors") with orthodontic practices in Western New York. The Services include:
Authorized representatives of Practices may claim their Practice Listing, subject to verification by the Company. Claimed Listings enable Practices to:
Practices with Claimed Listings may subscribe to Premium services for enhanced visibility and features, as described in Section 8.
The Company does not provide medical, dental, orthodontic, or healthcare services of any kind. The Services are limited to information provision and connection facilitation.
The Company operates as an independent directory service and is not affiliated with, endorsed by, or associated with any orthodontic practice, professional association, or healthcare provider listed on the Site. Specifically:
Any similarity between our company name and the names of practices listed in our directory is coincidental and reflects common geographic descriptors for the Western New York region.
To access certain features, you must create an account by providing accurate, complete, and current information. You may be required to select a password and username. You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account.
You agree to:
We reserve the right to suspend or terminate your account at any time, with or without notice, for any reason, including but not limited to:
You may terminate your account at any time by contacting us or using the account deletion feature in your account settings.
The Company creates Practice Listings based on publicly available information from sources including but not limited to:
While we strive to maintain accurate information, we do not guarantee the accuracy, completeness, or timeliness of any Practice Listing. Practices are responsible for claiming their listing and updating their information to ensure accuracy.
Practices may appear on the Site without having claimed their listing. An unclaimed listing does not indicate endorsement, participation, or awareness by the Practice.
Practices may request removal of their listing by contacting us. We will process removal requests within 30 business days, subject to verification of the requestor's authority.
The inclusion of any practice in our directory, whether claimed or unclaimed, does not indicate any affiliation, business relationship, partnership, sponsorship, or endorsement between the Company and that practice. Each listing is provided solely for informational purposes to help consumers locate orthodontic services.
Our directory compiles information that is publicly available from legitimate sources, including professional directories, state licensing boards, business registries, and practice websites. The collection and publication of this factual information constitutes fair use and is protected speech under the First Amendment. We compile and present this information in a directory format to provide a valuable service to consumers seeking orthodontic care.
Our directory is an independent compilation created by the Company. We do not represent any practices, professional associations, or regulatory bodies. The organization, presentation, and selection of practices in our directory reflect our independent editorial judgment.
Only authorized representatives of a Practice (owners, partners, managers, or authorized employees) may claim a Practice Listing.
To claim a listing, you must:
Acceptable verification documentation may include:
The Company has sole discretion to approve or deny claim requests. We reserve the right to:
Practices do not have an inherent right to a listing on the Site. The Company reserves the right to refuse service to any Practice for any lawful reason.
By submitting User Content through the Services, you grant the Company a worldwide, non-exclusive, royalty-free, transferable, sublicensable license to use, copy, modify, distribute, publicly display, publicly perform, and otherwise exploit such User Content in connection with operating and promoting the Services.
You represent and warrant that:
You may not submit User Content that:
You agree not to:
The Company reserves the right, but is not obligated, to:
The Company is not responsible for backing up your User Content. You are solely responsible for maintaining backup copies of any User Content you submit.
Practices with Claimed Listings receive Free Tier access, which includes:
Premium Subscriptions are available for $199 per month and include:
Premium Subscriptions automatically renew each month unless you cancel before the renewal date. By subscribing, you authorize us to charge your payment method for renewal fees.
We reserve the right to change subscription prices at any time. Price changes will take effect at the start of your next billing cycle after we provide you with at least 30 days' advance notice. Your continued use of the Premium Subscription after the price change constitutes acceptance of the new price.
If your payment method fails or you fail to pay fees when due:
Fees do not include any taxes, levies, duties, or similar governmental assessments. You are responsible for paying all taxes associated with your subscription, except for taxes based on our net income.
The Services and all content provided by the Company, including but not limited to text, graphics, logos, button icons, images, audio clips, digital downloads, data compilations, and software (collectively, "Company Content"), are the property of the Company or its licensors and are protected by United States and international copyright, trademark, patent, trade secret, and other intellectual property laws.
"WNY Orthodontists Directory" and other Company trademarks, service marks, graphics, and logos used in connection with the Services are trademarks or registered trademarks of the Company. Other trademarks, service marks, graphics, and logos used in connection with the Services may be the trademarks of their respective owners. You may not use any Company trademarks without our prior written permission.
Subject to your compliance with these Terms, the Company grants you a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to access and use the Services for your personal or internal business purposes.
You may not:
If you provide us with any feedback, suggestions, or ideas about the Services ("Feedback"), you grant us the right to use such Feedback without any obligation or compensation to you. We may use Feedback for any purpose, including improving the Services or developing new products.
Practice names, logos, and trademarks displayed in our directory belong to their respective owners. The display of these trademarks does not imply any affiliation, sponsorship, or endorsement by the trademark owners. We do not claim any ownership rights in these third-party trademarks.
Our use of practice names, addresses, and identifying information constitutes nominative fair use under trademark law. We use this information solely to:
This use is necessary to describe the practices and does not suggest sponsorship or endorsement by the practices.
The terms "WNY," "Western New York," "Buffalo," and similar geographic descriptors used in our company name and throughout the Services are descriptive terms commonly used to identify the Western New York region. These terms are not used to create confusion with any particular practice or business, but rather to accurately describe the geographic area served by our directory. Geographic descriptors have limited trademark protection and may be used by multiple businesses serving the same region.
The fact that a practice's name or trademark may share similar elements with our company name (including geographic descriptors, specialty terms, or other common elements) does not indicate any relationship between that practice and our directory service. We operate independently as an information directory and have no business relationship with practices unless specifically stated in a written agreement.
If you are a trademark owner who believes your trademark is being used on our Services in a manner that infringes your rights beyond nominative fair use, please contact us at legal@wnyorthodontics.com with:
We will review legitimate trademark concerns and take appropriate action where warranted, while preserving our right to use trademarks for nominative fair use purposes.
The Services may contain links to third-party websites, services, or resources not owned or controlled by the Company. We do not endorse or assume responsibility for any third-party sites, information, materials, products, or services.
We may use third-party services to facilitate the Services (e.g., payment processing, email delivery, analytics). These third-party providers have their own terms and policies, and your use of their services is governed by those terms.
We make no warranties or representations regarding any third-party services or websites. You access and use third-party services at your own risk.
When you click through to a Practice's website from our Services, you are leaving our Services. We are not responsible for the content, terms, privacy practices, or actions of Practice websites.
THE SERVICES ARE FOR INFORMATIONAL PURPOSES ONLY AND ARE NOT INTENDED TO PROVIDE MEDICAL, DENTAL, OR ORTHODONTIC ADVICE, DIAGNOSIS, OR TREATMENT.
The information provided through the Services, including Practice Listings, educational content, and cost guides, should not be used as a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of qualified healthcare providers with any questions you may have regarding a medical condition.
Use of the Services does not create a doctor-patient, therapist-patient, or other healthcare professional relationship between you and the Company or any Practice listed on the Site.
If you have a medical emergency, call 911 or go to the nearest emergency room immediately. Do not use the Services for emergency medical needs.
The inclusion of a Practice in the directory does not constitute an endorsement, recommendation, or guarantee of the quality of services provided by that Practice. The Company does not verify the credentials, licenses, or quality of care provided by Practices.
You are solely responsible for:
Reviews, ratings, and testimonials on the Services reflect the opinions of individual users and do not represent the views of the Company. We do not verify the accuracy of reviews or ratings. They should not be relied upon as medical advice or as a guarantee of treatment outcomes.
Cost estimates and pricing information provided through the Services are approximate and for informational purposes only. Actual costs may vary based on your specific treatment needs, insurance coverage, and other factors. Contact Practices directly for accurate cost information.
IMPORTANT DISCLAIMER: WNY Orthodontists Directory is an independent directory service and is not affiliated with, owned by, operated by, or associated with any orthodontic practice listed in our directory, including but not limited to practices with similar names or geographic descriptors in their business names.
Specifically:
Any similarity in business names is coincidental and results from the common use of geographic descriptors for the Western New York region. If you intend to contact a specific orthodontic practice, please verify you are contacting the correct business by checking the practice's address, phone number, and website before scheduling an appointment.
Your use of the Services is governed by our Privacy Policy, available at [link to privacy policy]. By using the Services, you consent to the collection, use, and disclosure of your information as described in the Privacy Policy.
The Company is not a covered entity or business associate under the Health Insurance Portability and Accountability Act ("HIPAA"). Do not submit protected health information (PHI) through the Services. Any health information you submit is not protected by HIPAA and will be treated in accordance with our Privacy Policy.
You are responsible for:
We use cookies, web beacons, and similar tracking technologies to collect information about your use of the Services. For details, see our Privacy Policy.
By using the Services, you consent to receive electronic communications from us, including emails, text messages, push notifications, and in-app messages. These communications may include notices about your account, promotional information about our Services, and responses to your inquiries.
You cannot opt out of receiving transactional communications related to your account, such as payment confirmations, account security alerts, and Terms updates.
You may opt out of receiving promotional communications by:
If you provide your mobile phone number, you consent to receive SMS messages from us. Standard message and data rates may apply. You may opt out of SMS messages by replying "STOP" to any SMS message.
The Company respects the intellectual property rights of others and expects users to do the same. In accordance with the Digital Millennium Copyright Act ("DMCA"), we will respond promptly to notices of alleged copyright infringement that comply with applicable law.
If you believe that your copyrighted work has been copied in a way that constitutes copyright infringement on our Services, please provide our Copyright Agent with the following information:
Send DMCA notices to: Copyright Agent WNY Orthodontists Directory [Address] [Email: dmca@[domain].com]
If you believe that material you posted was removed or disabled by mistake or misidentification, you may file a counter-notification with our Copyright Agent containing:
We will terminate the accounts of users who are repeat copyright infringers in appropriate circumstances.
THE SERVICES ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.
WE DO NOT WARRANT THAT:
WE MAKE NO WARRANTIES OR REPRESENTATIONS REGARDING THE ACCURACY, COMPLETENESS, RELIABILITY, OR TIMELINESS OF PRACTICE LISTINGS, REVIEWS, RATINGS, OR OTHER CONTENT ON THE SERVICES. PRACTICE INFORMATION MAY BE OUTDATED, INCOMPLETE, OR INACCURATE.
WE DO NOT ENDORSE, SUPPORT, REPRESENT, OR GUARANTEE THE COMPLETENESS, TRUTHFULNESS, ACCURACY, OR RELIABILITY OF ANY USER CONTENT OR COMMUNICATIONS POSTED VIA THE SERVICES.
WE DO NOT GUARANTEE THAT USE OF THE SERVICES WILL RESULT IN:
YOU UNDERSTAND AND AGREE THAT YOU USE THE SERVICES AT YOUR OWN DISCRETION AND RISK. YOU WILL BE SOLELY RESPONSIBLE FOR ANY DAMAGE TO YOUR COMPUTER SYSTEM OR LOSS OF DATA RESULTING FROM USE OF THE SERVICES.
SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF CERTAIN WARRANTIES. ACCORDINGLY, SOME OF THE ABOVE DISCLAIMERS MAY NOT APPLY TO YOU.
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL THE COMPANY, ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, AFFILIATES, OR LICENSORS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING WITHOUT LIMITATION:
WHETHER SUCH LIABILITY IS BASED ON WARRANTY, CONTRACT, TORT (INCLUDING NEGLIGENCE), PRODUCT LIABILITY, OR ANY OTHER LEGAL THEORY, AND WHETHER OR NOT THE COMPANY HAS BEEN INFORMED OF THE POSSIBILITY OF SUCH DAMAGE.
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE TOTAL LIABILITY OF THE COMPANY AND ITS AFFILIATES FOR ANY CLAIMS ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICES SHALL NOT EXCEED THE GREATER OF:
YOU ACKNOWLEDGE THAT THE LIMITATIONS OF LIABILITY IN THIS SECTION ARE FUNDAMENTAL ELEMENTS OF THE BASIS OF THE BARGAIN BETWEEN THE COMPANY AND YOU, AND THE SERVICES WOULD NOT BE PROVIDED WITHOUT SUCH LIMITATIONS.
SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF INCIDENTAL OR CONSEQUENTIAL DAMAGES. ACCORDINGLY, SOME OF THE ABOVE LIMITATIONS MAY NOT APPLY TO YOU.
THE COMPANY IS NOT LIABLE FOR THE CONDUCT, WHETHER ONLINE OR OFFLINE, OF ANY USER OR PRACTICE. THE COMPANY IS NOT LIABLE FOR ANY HEALTHCARE SERVICES, MEDICAL ADVICE, TREATMENT, OR OUTCOMES PROVIDED BY ANY PRACTICE.
You agree to indemnify, defend, and hold harmless the Company, its officers, directors, employees, agents, affiliates, successors, and assigns from and against any and all losses, damages, liabilities, deficiencies, claims, actions, judgments, settlements, interest, awards, penalties, fines, costs, or expenses of whatever kind, including reasonable attorneys' fees, arising from or relating to:
We reserve the right to assume the exclusive defense and control of any matter subject to indemnification by you, in which event you will cooperate in asserting any available defenses.
You agree to promptly notify us of any third-party claims subject to indemnification.
PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR LEGAL RIGHTS, INCLUDING YOUR RIGHT TO FILE A LAWSUIT IN COURT.
You and the Company agree that any dispute, claim, or controversy arising out of or relating to these Terms or the Services (collectively, "Disputes") will be settled by binding arbitration, except that each party retains the right to seek injunctive or other equitable relief in a court of competent jurisdiction to prevent the actual or threatened infringement, misappropriation, or violation of intellectual property rights.
The arbitration will be administered by the American Arbitration Association ("AAA") under its Consumer Arbitration Rules then in effect, except as modified by this Agreement. The AAA Rules are available at www.adr.org or by calling 1-800-778-7879.
The party initiating arbitration must pay the filing fee. If the filing fee exceeds what you would pay to file a lawsuit in court, the Company will pay the additional amount. If the arbitrator finds the arbitration to be non-frivolous, the Company will pay all other AAA fees and costs.
You have the right to opt out of binding arbitration within 30 days of first accepting these Terms by sending written notice of your decision to opt out to: [Company Address], Attn: Legal Department. The notice must include your name, address, and a clear statement that you want to opt out of this arbitration agreement. If you opt out of the arbitration agreement, all other parts of these Terms will continue to apply to you.
YOU AND THE COMPANY AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING.
Unless both you and the Company agree otherwise, the arbitrator may not consolidate more than one person's claims and may not otherwise preside over any form of a representative or class proceeding.
If any provision of this arbitration agreement is found unenforceable, the unenforceable provision shall be severed, and the remaining arbitration terms shall be enforced (but in no case shall there be a class or representative arbitration). If the Class Action Waiver is found to be unenforceable, then the entirety of this arbitration agreement shall be null and void.
Before filing an arbitration claim, you agree to first contact us and attempt to resolve the Dispute informally by sending a written notice to legal@wnyorthodontics.com describing: (1) your name and contact information, (2) the nature and basis of the claim, and (3) the specific relief sought. We will attempt to resolve the Dispute by contacting you within 30 days of receiving your notice.
These Terms and any Disputes shall be governed by and construed in accordance with the laws of the State of New York, without regard to its conflict of law provisions. The United Nations Convention on Contracts for the International Sale of Goods shall not apply.
For any Disputes not subject to arbitration, you agree that such Disputes shall be brought exclusively in the federal or state courts located in Erie County, New York. You consent to the personal jurisdiction of such courts and waive any objection as to inconvenient forum.
Any cause of action or claim you may have arising out of or relating to these Terms or the Services must be commenced within one (1) year after the cause of action accrues; otherwise, such cause of action or claim is permanently barred.
These Terms, together with the Privacy Policy and any other legal notices or agreements published by us on the Services, constitute the entire agreement between you and the Company concerning the Services and supersede all prior agreements and understandings, whether written or oral, concerning the subject matter hereof.
No waiver of any term of these Terms shall be deemed a further or continuing waiver of such term or any other term. Our failure to assert any right or provision under these Terms shall not constitute a waiver of such right or provision.
If any provision of these Terms is held to be invalid, illegal, or unenforceable, the validity, legality, and enforceability of the remaining provisions shall not in any way be affected or impaired. The invalid provision shall be replaced with a valid provision that most closely reflects the intent of the original provision.
You may not assign or transfer these Terms or any rights or obligations hereunder, by operation of law or otherwise, without our prior written consent. We may assign these Terms or any rights or obligations hereunder, in whole or in part, without your consent to:
These Terms do not and are not intended to confer any rights or remedies upon any person other than you and the Company.
The Company shall not be liable for any failure or delay in performance under these Terms due to causes beyond its reasonable control, including but not limited to acts of God, war, terrorism, riots, embargoes, acts of civil or military authorities, fire, floods, accidents, pandemics, strikes, or shortages of transportation facilities, fuel, energy, labor, or materials.
The headings and captions used in these Terms are for convenience only and shall not affect the interpretation of these Terms.
The following provisions shall survive termination of these Terms: Sections 7.1 (License Grant), 7.6 (Backup Responsibility), 8.5 (Refund Policy), 9 (Intellectual Property Rights), 11 (Medical Disclaimer), 15 (Disclaimers), 16 (Limitation of Liability), 17 (Indemnification), 18 (Dispute Resolution), 19 (Governing Law), and 20 (General Provisions).
These Terms were originally written in English. To the extent any translated version conflicts with the English version, the English version controls.
Your use of the Services constitutes your electronic signature to these Terms and your consent to enter into agreements electronically.
If you are a California resident, under California Civil Code Section 1789.3, you may contact the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs in writing at 1625 N. Market Blvd., Suite S-202, Sacramento, California 95834, or by telephone at (800) 952-5210 in order to resolve a complaint regarding the Services or to receive further information regarding use of the Services.
For questions about these Terms, please contact us at:
WNY Orthodontists Directory
Email: legal@wnyorthodontics.com
BY USING THE SERVICES, YOU ACKNOWLEDGE THAT YOU HAVE READ THESE TERMS OF SERVICE AND AGREE TO BE BOUND BY THEM.
If you have questions or concerns about our Terms of Service, we're here to help.
Contact Legal Team